The RUJO Journal
Good boots. Great stories.
LATEST NEWS & STORIES
The craft behind the boots. The people who wear them. Stories, films, and know-how for life in RUJO.
Featured film / 19 min 55 sec
Two boots.
Two weeks.
The verdict.
TheModernMaverick puts RUJO’s The Deacon and Lucchese’s Luke to the test in a two-week, on-foot comparison. Watch the full review.
Film by TheModernMaverick · Watch on YouTube ↗
Featured interview
RUJO on
PlayMakers
Talk Show.
CEO Jim Loden joins Steve A. Klein to discuss the vision, craftsmanship, and growth behind RUJO Boots.
Stories worth stepping into.
Explore the archive →
Craftsmanship
How our boots are made
A closer look at the craft behind every pair.
Read the story →
Behind the brand
From León, with pride
Discover the city at the heart of RUJO bootmaking.
Read the story →
Fit & know-how
Find your perfect fit
Start here when choosing your next pair of cowboy boots.
Read the story →
Western style
Boots for every occasion
Find inspiration for the way you wear Western.
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Fit & know-how
Know your toe shapes
Get acquainted with the details that define a boot’s silhouette.
Read the story →
Western style
Find your shaft height
Explore the proportions that work for your cowgirl boots.
Read the story →Keep your boots in good company.
More stories, practical guides, and inspiration from RUJO.