The RUJO Journal
Good boots. Great stories.
LATEST NEWS & STORIES
The craft behind the boots. The people who wear them. Stories, films, and know-how for life in RUJO.
Featured film / 19 min 55 sec
Two boots.
Two weeks.
The verdict.
TheModernMaverick puts RUJO’s The Deacon and Lucchese’s Luke to the test in a two-week, on-foot comparison. Watch the full review.
Film by TheModernMaverick · Watch on YouTube ↗
Stories worth stepping into.
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Craftsmanship
How our boots are made
A closer look at the craft behind every pair.
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Behind the brand
From León, with pride
Discover the city at the heart of RUJO bootmaking.
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Fit & know-how
Find your perfect fit
Start here when choosing your next pair of cowboy boots.
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Western style
Boots for every occasion
Find inspiration for the way you wear Western.
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Fit & know-how
Know your toe shapes
Get acquainted with the details that define a boot’s silhouette.
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Western style
Find your shaft height
Explore the proportions that work for your cowgirl boots.
Read the story →Keep your boots in good company.
More stories, practical guides, and inspiration from RUJO.