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About 1,000 miles south of our Dallas headquarters lies León, Mexico - a bustling city renowned as the cowboy boot capital of the world.
León earned its reputation through generations of skilled artisans dedicated to handcrafting footwear and accessories from premium leather hides.
Boasting some of the most trusted factories in the trade, the city's cobblestone streets are filled with the rich fragrance of leather. When Rujo Boots set out to deliver high-quality, high-value boots to the masses, we simply followed our noses to the source.
Officially, León de Los Aldama, León is the most populous city in the Mexican state of Guanajuato. León's emergence as a major player in leather and footwear production dates back to the colonial era, with Spanish settlers introducing farming and cattle-raising practices to the area.
Inhabitants of León maximized their agricultural assets through the construction of tanneries to process local hides and produce leather goods. Artisans honed their skills and developed specialized techniques, leading to a significant boom in bootmaking during the late 19th and early 20th centuries.
León's geographical location and proximity to major urban cities in Mexico and strong international export markets bolstered its growth. The accessibility allowed León to earn global acclaim, particularly for its iconic cowboy boots, known as "botas vaqueros."
Bootmaking is a cornerstone of León’s culture, and its skilled crafters take pride in tradition while innovating to meet modern demands in efficiency and sustainability.
Rujo Boots are designed in Dallas - where Cowboy style has influenced the city’s urban flair for decades. We work closely with our partners in León to ensure our boots are built for unbeatable comfort and versatility. The boots are then shipped to our warehouse to be delivered to doorsteps across the country.
In an age of fast fashion, it’s gratifying to open a box of handcrafted boots, witness the intricate details in their making, and contemplate what the earliest bootmakers might have thought about their footprint today.
Browse our range of painstakingly crafted and effortlessly exotic boots to find your signature style. Try them on in the comfort of your home with free shipping and free exchanges on your purchase.
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