Meet the Reno
Face the elements
The Goodyear Welt is the best method of attaching a boot’s sole to its upper. This technique makes a boot extremely durable and easy to repair.
100% GENUINE LEATHER HIDES
Every single piece of leather you will find on your RUJO Boots is 100% genuine animal hide. We use only the highest quality skins for our boots.
SUPPLE CALFSKIN LINING
Every RUJO boot is lined with a supple layer of our ultra-soft Legacy Calfskin, which increases comfort and hides the seams on the inside of the boot.
Like the bootmakers of old, RUJO uses lemonwood pegs in our outsoles to guarantee a secure bond between the sole and upper of each boot.
HAND-HAMMERED PEGS & NAILS
Expert RUJO artisans hand hammer each peg and nail into the shanks of our boots and inspect them for a snug fit, ensuring a lasting sole assembly.
STACKED LEATHER HEEL WITH RUBBER CAP
A stacked leather heel ensures stability and comfort, and the rubber cap on the bottom provides traction so you can tread confidently.
CLOUD WALK MEMORY FOAM INSOLE
RUJO’s specially-designed memory foam insole is a revolution in comfort. Once you’ve worn boots with Cloud Walk, you’ll never go back.
FREE SHIPPING, RETURNS, & EXCHANGES
We stand by our products. We offer fast, free shipping, returns, and exchanges, so that your RUJO experience is as easy as possible.
100% LEATHER OUTSOLE
Unlike some bootmakers, RUJO uses 100% genuine cowhide for the outsoles of our boots. This is a classic, time-honored way to make western boots.
HAND-STITCHED AND CORDED
From beginning to end, every RUJO boot is handcrafted. This artistry is especially evident in the cording and stitching found on our boots.
TRIPLE-STITCHED PULL STRAPS
We’re serious about the quality of our boots. Every pair of RUJOs is over-engineered for maximum durability throughout a long life of wear.
Hand-Hammered Pegs & nails
RUJO artisans hand hammer every peg and nail that goes into our boots’ outsoles, and then inspect each for a snug fit. RUJO uses pegs made of Lemonwood, which is the same density as leather, to guarantee a secure fit even when your boots get wet.
Like Walking on A Cloud
Cloud Walk. The name says it all. We know that comfort is king and our specially-designed memory foam insoles are comfort royalty. To wear a pair of boots with RUJO's Cloud Walk cushioning is to know how a great pair of boots should feel.
"A Better Boot, A Better Price"
Dare to compare
You be the judge. We enthusiastically encourage price comperisons. Any true apples-to-apples price comparison will show that RUJO is easilly $40 doallrs under other internet based boot sellers (and more than half traditional retail).