NOTE: OUR SHOWROOM IS CLOSED TODAY + ORDERS MAY BE DELAYED DUE TO INCLEMENT WEATHER
Meet The Reno
These handsome cowboy boots are as western as the Rocky Mountains with their timeless R-Toe shape and pitched heel. Built from top to bottom in our famous water-resistant Sentry Suede, The Reno is ready for any situation, rain or shine.
Face the Elements
RUJO’s Sentry Suede is brushed from ultra-premium cowhide and specially treated to seal it against excess moisture. The result is a water-resistant suede that is equally handsome and utilitarian. Treat confidently in RUJO’s water-resistant sentry suede boots.
Hand-Hammered Pegs & Nails
RUJO artisans hand hammer every peg and nail that goes into our boots’ outsoles, and then inspect each for a snug fit. RUJO uses pegs made of Lemonwood, which is the same density as leather, to guarantee a secure fit even when your boots get wet.
Like Walking on A Cloud
Cloud Walk. The name says it all. We know that comfort is king and our specially-designed memory foam insoles are comfort royalty. To wear a pair of boots with RUJO's Cloud Walk cushioning is to know how a great pair of boots should feel.
A Better Boot for a Better Price
Every pair of RUJO Boots is uniquely authentic—a perfect blend of tradition and technology—and is designed right here in Dallas, Texas and handcrafted in León, Mexico.
"A Better Boot, A Better Price"
Dare to compare
You be the judge. We enthusiastically encourage price comparisons. Any
true apples-to-apples price comparison will show that RUJO is easily $40
under other internet based boot sellers (and more than half traditional
retail).
Goodyear-Welted Outsole
The Goodyear Welt is the best method of attaching a boot’s sole to its upper.This technique makes a boot extremelydurable and easy to repair.
100% GENUINE LEATHER HIDES
Every single piece of leather you willfind on your RUJO Boots is 100%genuine animal hide. We use only thehighest quality skins for our boots.
SUPPLE CALFSKIN LINING
Every RUJO boot is lined with a supplelayer of our ultra-soft Legacy Calfskin,which increases comfort and hides theseams on the inside of the boot.
LEMONWOOD PEGS
Like the bootmakers of old, RUJO useslemonwood pegs in our outsoles toguarantee a secure bond between thesole and upper of each boot.
HAND-HAMMERED PEGS & NAILS
Expert RUJO artisans hand hammereach peg and nail into the shanks ofour boots and inspect them for a snugfit, ensuring a lasting sole assembly.
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