Rujo Boots and Hurdle Join Forces

"Rujo is committed to quality and craftsmanship at every stage of the customer journey - and that means supporting our customers from the ground up," said George Baker, Operating Partner of Rujo Boots. "Through our collaboration with Hurdle, we created a high-performing sock that wicks moisture, provides additional cushioning, and reflects our value of delivering exceptional comfort and confidence in everyday wear."

The Rujo X Hurdle Boot Sock combines the companies' shared expertise in footwear and apparel as well as their dedication to innovation. Rujo's men's and women's boots are designed in Dallas, Texas, and handcrafted in León, Mexico. Every pair is fitted with Rujo's CloudWalk memory foam insoles for an unparalleled fit and feel. Hurdle, also based in Dallas, develops and manufactures state-of-the-art socks featuring proprietary technology that provides optimal weight distribution, shock absorption, and breathability. The result - a boot sock that is steps ahead of the rest.

"Hurdle is thrilled to be partnering with Rujo as they continue to make waves in the cowboy boot market," said Taylor Matter, Founder of Hurdle Apparel. "Hurdle's Matrix Technology is the perfect complement for Rujo's built-in Cloud Walk cushioning, setting a new standard for comfort in the space."

Rujo X Hurdle boot socks are available for purchase at rujoboots.com and in Rujo Boot's Dallas showroom located at 721 Exposition Avenue. Book a boot fitting at the Rujo Boots Showroom here.

See the release here.