"You be the judge" We enthusiastically encourage price comparisons. Any true apples-to-apples price comparison will show that RUJO is easily $20 to $35 dollars under other Internet based boot sellers. 

"Quality is expensive" We disagree. RUJO gets high marks for the materials and workmanship in our boots but our research confirms that our customers appreciate our high-value pricing.

"More bang for your buck"  RUJO constantly scans the market to make sure that we are providing "a better boot for a better price". It is the guiding principle behind everything that we do.

"Back in the day" Most Cowboys didn't make a lot of money. When they bought boots they made sure that they would last a long time. It's a smart way to shop. We agree!