24 Days of Fun: Our State Fair Recap

As fond neighbors and fairgoers of the State Fair of Texas, we're celebrating this year's success with a recap — and exciting details on our first strides (and bus rides) into retail.

First some fun facts:

2 million+ fair-goers visited the State Fair of Texas this year400,000+ games were played100,000+ rides were ridden500,000+ corny dogs were consumed

So, what was Team Rujo doing just blocks away from the fairgrounds?

The Rujo Boots Showroom

Our team gets to experience Rujo Boots in person — the look, feel, and amazing smell — every day and we were eager to share the experience. Using our warehouse real estate, we created a Rujo Boots showroom to showcase our collection and provide a preview to the public, launching it just in time for the State Fair.

The Rujo Boots Bus

Our boot-boutique-on-wheels made its debut at the State Fair, traveling just a few blocks from Rujo's Dallas-based warehouse and showroom. While the trip was short, we gained miles in brand awareness parking near the fair gates and attracting visitors to check out our boots.

And then, Team Rujo Went to the Fair

With our growing boot business and the holiday season ahead, we managed to balance work and fun. We indulged in games, fried foods, and took pictures with Big Tex. While only some of us left with plushies, we all left with smiles.