MEET THE SARA
FOR THE WILDER SIDE
The Goodyear Welt is the best method of attaching a boot’s sole to its upper. This technique makes a boot extremely durable and easy to repair.
100% GENUINE LEATHER HIDES
Every single piece of leather you will find on your RUJO Boots is 100% genuine animal hide. We use only the highest quality skins for our boots.
SUPPLE CALFSKIN LINING
Every RUJO boot is lined with a supple layer of our ultra-soft Legacy Calfskin, which increases comfort and hides the seams on the inside of the boot.
Like the bootmakers of old, RUJO uses lemonwood pegs in our outsoles to guarantee a secure bond between the sole and upper of each boot.
HAND-HAMMERED PEGS & NAILS
Expert RUJO artisans hand hammer each peg and nail into the shanks of our boots and inspect them for a snug fit, ensuring a lasting sole assembly.
STACKED LEATHER HEEL WITH RUBBER CAP
A stacked leather heel ensures stability and comfort, and the rubber cap on the bottom provides traction so you can tread confidently.
CLOUD WALK MEMORY FOAM INSOLE
RUJO’s specially-designed memory foam insole is a revolution in comfort. Once you’ve worn boots with Cloud Walk, you’ll never go back.
FREE SHIPPING, RETURNS, & EXCHANGES
We stand by our products. We offer fast, free shipping, returns, and exchanges, so that your RUJO experience is as easy as possible.
100% LEATHER OUTSOLE
Unlike some bootmakers, RUJO uses 100% genuine cowhide for the outsoles of our boots. This is a classic, time-honored way to make western boots.
HAND-STITCHED AND CORDED
From beginning to end, every RUJO boot is handcrafted. This artistry is especially evident in the cording and stitching found on our boots.
TRIPLE-STITCHED PULL STRAPS
We’re serious about the quality of our boots. Every pair of RUJOs is over-engineered for maximum durability throughout a long life of wear.
100% GENUINE LEATHER
We are committed to going the extra mile for our customers, and that starts at the bottom. Our outsoles and heels are 100% genuine leather, and are fixed to the uppers using the Goodyear Welt construction for exceptional durability, easy repair, and lifelong use.
SUPPLE CALFSKIN LINING
The interior of every RUJO boot is lined with our ultra-soft Legacy Calfskin. This supple, thin layer of leather covers the exposed seams inside the boots, maximizing comfort and giving each pair a more expensive, polished appearance from the inside, out.
"A Better Boot, A Better Price"
Dare to compare
You be the judge. We enthusiastically encourage price comperisons. Any true apples-to-apples price comparison will show that RUJO is easilly $40 under other internet based boot sellers (and more than half traditional retail).