The Lucky is a Full-Quill Ostrich boot in our Roper style. This sharp-looking RUJO favorite features an 8-inch shaft in Caravan Calfskin, a comfortable 1.1-inch stacked leather heel, and an eye-catching Full-Quill Ostrich vamp is equal parts durable and dapper.Shop Now
On our Full-Quill Ostrich boots, RUJO only uses leather from the most mature birds, which means that our boots have some of the largest, most beautiful quill patterns you can find anywhere. See the difference for yourself when you slip on The Lucky for the first time.Shop Now
"A Better Boot, A Better Price"
We did our homework. We did the research. We know what makes a great boot. We know the competition and we know the prices that they charge. That’s why we started RUJO. Sure, it takes money. But it also takes confidence. And we are confident that when you compare RUJO boots and the prices we charge with the other names in the business, you will be pleased with your choice. Thank you for your consideration. Be Brave.
RUJO artisans hand hammer every peg and nail that goes into our boots’ outsoles, and then inspect each for a snug fit. RUJO uses pegs made of Lemonwood, which is the same density as leather, to guarantee a secure fit even when your boots get wet.Shop Now
The Lucky’s 8-inch tall shaft is made from a manually-inspected cowhide that must meet the highest standards of visual consistency, performance, durability, and comfortable feel. Caravan Calfskin is the core of the RUJO Collection.Shop Now
On average, boots in the RUJO Exotic collection sell for $35 less than most big western boot brands. While some people may not consider that to be a lot of money, we know that in the real world, it is. RUJO aims for the best prices because our primary mission always will be to make A Better Boot for A Better Price.
Order the same size you would wear in dress shoes.
If your feet are E-width or wider, we recommend purchasing EE-size boots.
If your feet are B-width or narrower, we recommend purchasing D-size boots in one size smaller than normal.
If your boots don't fit, easily exchange them for a new pair using the return shipping label we include in every box.
We are so excited that people love RUJO Boots, and we are doing our best to keep as much of the RUJO collection as we can available at all times. However, our most popular styles may sell out very quickly. If the pair you want isn't available right now, we're sorry.
Please fill out this form to be notified when your boots are back in stock.
RUJO Boots are designed in Dallas and handmade in León, Mexico—the Cowboy Boot Capital of the World. Our hides and exotic skins are from some of the world’s best distributors!
RUJO Boots range in price from $215-465 depending on the material and type of boot. Our boots are handmade and our prices cut out the middleman and retail markup! So, you will find the RUJO Boots are not only affordable, but of some of the highest quality the market has to offer.
RUJO Boots sells handcrafted cowboy boots made from two different kinds of calfskin, as well as from suede, full-quill ostrich, and Caiman crocodile leather.
Not at this time. You can browse all of the styles and colors we offer from the shop page.
Our Sentry Suede collection is designed to be highly resistant to liquids, but over time they can still become dirty. Follow the RUJO Boot Care Guide to get the most longevity out of your boots.